Founded in 1974, Misura has always been characterized by its strong commitment to research and innovation, becoming a leading brand in the world of nutritional well-being. 

Today, Misura is the brand that, through its wide range of naturally delicious and nutritionally balanced products, allows you to choose the right products to live life to the fullest. Whatever your idea of well-being, there is a world of Misura products for you! Misura, Benessere Liberi!

Today, Misura offers 7 product lines: FIBREXTRA – featuring Misura’s exclusive selection and 100% whole wheat flour, PRIVOLAT – free from milk and eggs, DOLCESENZA – without added sugars, MULTICEREALI – with a unique blend of type 2 flour and cereals, NATURA RICCA – where nutritional benefits derive from the natural properties of the ingredients, FRUTTA E FIORI, and PROTEIN – high in protein. These encompass eight categories: cookies, crackers, snacks, toasted bread, snacks, cereals, pasta, and juices.